At Timeshare Relief, we meet all kinds of timeshare owners that come from very diverse backgrounds. Many are from all kinds of different professions, age groups, and personalities. One commonality we note in many of them, though, is that when they first bought a timeshare they often did not intend to purchase it. In the beginning they developed a notion that it was such a good deal that they just couldn’t pass up the opportunity to own one. In the end they tell themselves how good a deal it was so they can rationalize it as financially prudent.
One author documents this phenomenon in his book, Influence: The Psychology of Persuasion. In it, Robert Cialdini recounts how obligation and personal consistency combine to be one very powerful influence on your buying decisions. It’s the driving force in what makes people feel that they must buy timeshares. This motivation will often cause an owner to buy several timeshares. If you were to ask them later why they wound up with so many, they will tell you they don’t know.
A vicious cycle commences with this type of thinking?once the obligation to buy at a perceived good price is present, the social pressure increases to keep buying at that good price. The owners feel pressure to stay faithful to that social pressure and their own self image of being good shoppers. Therefore, they keep telling themselves the purchase they make has to be a great deal; otherwise it would flatten their self-image and the image they project to the people near and dear to them.
If you are one of the people that have fallen victim to this compulsive buying cycle, you probably realized that timeshares have become a financial burden instead of that “great deal” you once thought they were. You should take action to do something about this. Understand that obligation you made to yourself and others is false. Be consistent and financially responsible and take action to get rid of those timeshares. Call 1-866-797-0535 to get information about what steps you can take to do this.
