Jul 27

Disney Vacation Club Marketing Hawaiian Timeshares

Timeshare News 2 Comments »

Now that timeshare are for sale in Walt Disney Company’s under-construction Hawaiian resort, marketing efforts have beTimeshare Relief Hawaiigun.

Disney Vacation Club, the timeshare leg of the Walt Disney Company, has added a Hawaiian plug to a television commercial airing in Orlando to promote the timeshare club.  They are also having a special sales preview for Walt Disney World’s annual passholders that will include giveaways, a dance party and Disney character appearances.

The new 841-room hotel and timeshare is the first attempt to build a stand-alone resort and attractions in markets away from their theme parks.  The company is hoping that the Hawaiian resort will grow Disney Vacation Club’s membership base, which presently is mainly on the U.S. East Coast.

It will be one of five properties that Disney is selling timeshare interests in.  The others include The California Vilas, Bay Lake Tower, Animal Kingdom Villas and Treehouse Villas, all of which are at Disney World in Orlando.

For more information see the Orlando Sentinel.

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Jun 01

Disney Poised To Open 4 More Timeshare Properties This Year Despite Global Recession

Timeshare News, Timeshare Relief 1 Comment »

Jason Garcia of the Orlando Sentinel writes in a recent article that Walt Disney will be opening 3 timeshare properties in Central Florida and one in California this year.  While this is not new news, the article contains some note-worthy facts:

- The launches of all the time-share properties “constitute the most ambitious expansion yet for Disney Vacation Club, Disney’s 17-year-old time-share unit”

- Sales at the Celebration-based time-share business fell during the three months that ended March 28 — the first quarterly decline Disney has recorded at its time-share arm in at least 3 ½ years.

- The time-share unit generated roughly 10 percent of Walt Disney Parks and Resorts’ total operating profit during the company’s most recent fiscal year, or an estimated $190 million.

The last stat is on the one side rather surprising given that Disney revenue comes from so many sources, like their theme parks, movies (including Pixar), retail items and stores, and licensing agreements.  But when you consider the profitability of timeshares, it’s not surprising that timeshares contribute a significant share to the bottom line of the multi-billion-dollar corporation.

The continuation of the opening of four properties this year emphasizes the profitability of timeshares for developers.  Prices for the Disney timeshare units will START at $18,000 with a monthly maintenance fee.

For the entire article, click here.

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