Now that timeshare are for sale in Walt Disney Company’s under-construction Hawaiian resort, marketing efforts have be
gun.
Disney Vacation Club, the timeshare leg of the Walt Disney Company, has added a Hawaiian plug to a television commercial airing in Orlando to promote the timeshare club. They are also having a special sales preview for Walt Disney World’s annual passholders that will include giveaways, a dance party and Disney character appearances.
The new 841-room hotel and timeshare is the first attempt to build a stand-alone resort and attractions in markets away from their theme parks. The company is hoping that the Hawaiian resort will grow Disney Vacation Club’s membership base, which presently is mainly on the U.S. East Coast.
It will be one of five properties that Disney is selling timeshare interests in. The others include The California Vilas, Bay Lake Tower, Animal Kingdom Villas and Treehouse Villas, all of which are at Disney World in Orlando.
For more information see the Orlando Sentinel.
